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Strado

Location Intelligence For
Physical Businesses

The AI-powered pre-launch decision engine for operators of physical businesses in New York City — restaurants, retail, fitness, services, and venues.

Test your concept against the entire city at once. Strado's interactive analyzer shows you in real time where it fits best — then goes deep with AI-driven, block-by-block analysis.

The analyzer is free to use— map your concept against any block, size up the competition, and run deep dives at no cost.

Try Strado FREE →How Strado works →

Built for the operator

From your first place to your fifth.

The questions don’t change much with experience — they just get more expensive to get wrong. Whether you’re opening your first, second or fifth location, Strado runs the same deep analysis on your concept and your location.

A first-time operator's hands tensely holding a commercial lease across a dark wood desk as a landlord extends a fountain pen toward her, lit by a warm brass lamp at dusk.
i.

First-time operators

Get the same kind of analysis the big national chains treat as standard — without paying five figures for a consulting engagement.

A chef's hands plating pasta in a working kitchen, grated cheese falling, steam rising over a deep ceramic bowl.
ii.

Established business owners

You know your craft, your customers, and your numbers. Strado does the heavy lifting on demand, competition, and trade-area math so you can move quickly on the right block.

A warmly lit independent restaurant facade at dusk on a Manhattan corner, viewed at a slight angle as if scouting the next location.
iii.

Multi-location groups

Scaling a concept that already works? Strado checks whether each new location can support the same numbers — and flags the ones that can’t.

Try it now

Tell us your concept.

In one sentence, describe what you’re thinking about opening — and where in the city. Strado will give you a rough success estimate, list the specific questions it would investigate, and tell you how to improve your odds. It’s free, and there’s nothing to sign up for to try it.

The decision in front of you

Most failures don’t have to happen.

From the sidewalk it looks like bad luck. Up close, it almost never is. The trade area didn’t support the price. The thing it did best was a sideline at four competitors nearby. The financials assumed a throughput the format couldn’t sustain. Each one is a question someone could have asked before the lease was signed. Most of the time, no one did — because the kind of analysis that answers them was a five-figure consulting engagement and weeks of waiting.

61%
of independent restaurants close within their first 3 years.Parsa, Self, Njite & King, “Why Restaurants Fail,” Cornell Hotel and Restaurant Administration Quarterly, 46(3), 304–322 (2005).
  • Wrong block, right concept.A great idea on a corridor that doesn’t pull at the right hours.
  • Throughput fantasy.Operators model a volume the space and format can’t actually sustain.
  • Saturation blindness.Three direct competitors within four blocks — none flagged at lease signing.
  • Demographic mismatch.Median household income that doesn’t support the price point.
  • Regulatory surprise.Active community-board or permitting opposition that adds 9 months and $40K.

What you get

A 20–30 page report. Twelve sections. Built around your concept.

An interior page of a Strado Location Intelligence Report — a dwell-time sensitivity table showing weekly cover ceiling and monthly revenue across assumed dwell times, its interpretation, and the start of the Format Alternatives section.

A few of the highlights.

  • ·A clear verdict— PROCEED, PROCEED WITH MODIFICATIONS, or RECONSIDER
  • ·A real financial model— your rent ratio, your cash flow, your break-even point
  • ·Format alternatives— what the math looks like for a full build-out vs. a leaner footprint vs. hybrid
  • ·A recommended path forward— ranked options, with the reasoning behind each

Plus eight more sections covering competition, demand, pricing, risk, and more — all built around your specific concept and your specific block. Refine the concept and regenerate it as you go — up to five reports per concept.Delivered as a print-ready PDF within 24 hours of submission.

See a real sample report →
“It is a capital mistake to theorize before one has data.”

— Sherlock Holmes, A Scandal in Bohemia

Free to use

Ready to know before you sign?

The analyzer is free to use. Reports delivered within 24 hours of submission.

Try Strado FREE →