Strado Terms of Use

Strado and strado.ai are owned and operated by Encognita Ventures LLC (“Encognita Ventures,” “we,” “us”), a limited liability company organized under the laws of the State of New York. All references to “Strado” on this website refer to Encognita Ventures LLC doing business as Strado. All content, reports, analyses, and services provided through this website are provided by Encognita Ventures LLC.

1. About Strado

Strado is a software service that helps prospective operators of physical businesses (restaurants, retail, fitness studios, and similar concepts) evaluate concepts and locations before signing a lease or committing capital. Strado generates analysis using a combination of public datasets, third-party APIs, software modeling, and frontier AI. Strado is not a real-estate broker, a law firm, an accounting firm, a financial advisor, an investment advisor, or a fiduciary of any kind.

2. Fees and payment

Strado’s interactive analyzer — including the heatmap, neighborhood rankings, and factor scores — is available free of charge. Certain features are unlocked by a one-time payment for a given business concept, including in-depth AI deep dives, per-space “should I sign this” analyses, and a human-reviewed PDF report, together with a limited number of report iterations as you refine that concept.

The price applicable to your purchase is the price displayed at checkout at the time you complete it. A purchase unlocks the paid features for the single concept identified at checkout and does not entitle you to features for any other concept. Unless expressly stated otherwise, each unlock is a one-time charge, not a subscription or recurring fee.

Payments are processed by our third-party payment processor, Stripe, and your purchase is also subject to Stripe’s terms. Strado does not collect or store your full payment-card details. By completing a purchase, you represent that you are authorized to use the payment method provided and you authorize the charge. You are responsible for any applicable taxes. Strado may change its prices at any time; any price change applies only to purchases made after the change takes effect.

3. Refunds

Strado’s paid features deliver custom, human-reviewed digital analysis prepared specifically for your concept and locations. The free analyzer lets you evaluate the product before you pay. For these reasons, all purchases are final and non-refundable once the unlock is delivered, except where a refund is required by applicable law.

If a technical problem on Strado’s side prevents your unlocked features or report from being delivered, contact us promptly through our contact form&bnsp;and we will work to resolve it — which may include re-running the analysis or, at our discretion, issuing a refund. Nothing in this section limits any non-waivable rights you may have under applicable consumer-protection law.

4. Informational only — not professional advice

Everything Strado provides is for informational purposes only. Nothing on this website, in any report, in any email, or in any other communication or output from Strado constitutes legal advice, financial advice, tax advice, accounting advice, real-estate advice, or investment advice. The numbers, ranges, projections, recommendations, scenarios, and conclusions in any Strado output are estimates and analytical opinions based on available data and industry benchmarks. They are not guarantees, predictions, or promises about the future performance of any business, location, or decision.

Before signing a lease, committing capital, hiring employees, entering into any contract, or making any other binding business decision, you must consult appropriately licensed professionals — including, where relevant, an attorney, a certified public accountant, a licensed real-estate professional, and any other advisor appropriate to your situation. You alone are responsible for evaluating Strado’s output and acting on it.

5. No warranty — use at your own risk

Strado is provided “as is” and “as available”, without warranty of any kind, express or implied. Strado disclaims all warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, or reliability of any information or output. Strado’s analysis depends on third-party data sources, public records, municipal datasets, and external APIs that have known limitations and may contain inaccuracies, gaps, or stale information. Strado does not warrant that the service will be uninterrupted, error-free, or free of vulnerabilities.

6. Limitation of liability

To the maximum extent permitted by applicable law, in no event shall Encognita Ventures LLC (d/b/a Strado), or its members, managers, officers, employees, contractors, agents, or affiliates, be liable for any direct, indirect, incidental, special, consequential, exemplary, or punitive damages, or any loss of profits, revenue, data, or business opportunities, arising out of or related to your use of Strado or any information or output it provides. This includes, without limitation, lost profits, lost revenue, lost business opportunities, lost data, costs of procurement of substitute services, lease commitments, capital invested, or any other economic loss, whether based in contract, tort (including negligence), strict liability, or any other legal theory, even if Strado has been advised of the possibility of such damages.

In no event shall Strado’s total aggregate liability for any claim arising out of or related to your use of Strado exceed the greater of (a) the amount you have paid Strado in the twelve months preceding the claim or (b) one hundred US dollars ($100.00).

7. Indemnification

You agree to indemnify, defend, and hold harmless Encognita Ventures LLC (d/b/a Strado) and its members, managers, officers, employees, contractors, agents, and affiliates from and against any and all claims, demands, losses, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to (i) your use of Strado or any information, analysis, recommendation, report, projection, or other output Strado provides; (ii) any business decision you make in reliance on Strado’s output, including but not limited to lease commitments, capital deployment, hiring, or operational decisions; (iii) your violation of these terms; or (iv) your violation of any law, regulation, or third-party right.

8. Information we collect

The data controller responsible for your information is Encognita Ventures LLC (d/b/a Strado). Strado collects the information you provide through the questionnaire, contact forms, and any communications with us — including your name, email, phone number, business concept details, and information about candidate locations. We also collect basic technical information (such as IP address and browser metadata) when you use the site. We use this information solely to deliver the service to you, to communicate with you about your account or report, and to improve Strado.

We do not sell your information to third parties. We do not share individual submissions with anyone outside Strado without your written consent. We may use aggregate, de-identified information about usage patterns to improve the service. To request deletion of your information or to ask questions about how your data is handled, contact us at strado.ai/contact.

9. Acceptable use

You may not (a) redistribute, sell, or sublicense any Strado report or output without our written consent; (b) attempt to reverse-engineer, scrape, or systematically extract Strado’s data, models, or analytical methods; (c) use Strado in a manner that violates any law or regulation, infringes any third-party right, or causes harm to any person; (d) share your account or login credentials with any party not authorized to receive them; or (e) submit information to Strado that you do not have the right to share.

10. Confidentiality of your submissions

Reports prepared by Strado are intended exclusively for the named recipient. Redistribution to investors, partners, landlords, advisors, or any other party may be appropriate, but you do so on your own initiative and responsibility. Strado treats the confidential information you submit through the questionnaire as confidential and uses commercially reasonable measures to protect it.

11. Changes to these terms

Strado may update these terms from time to time. The version currently in effect is the one published at this URL on the date shown above. Material changes will be communicated through the site or by email to active users. Your continued use of Strado after a change constitutes acceptance of the updated terms.

12. Governing law

These terms are governed by the laws of the State of New York, without regard to its conflict-of-law provisions. Any dispute arising out of or related to your use of Strado shall be brought exclusively in the state or federal courts located in New York County, New York, and you consent to the personal jurisdiction of those courts.

13. Severability

If any provision of these terms is found unenforceable, that provision will be severed and the remaining terms will continue in full force and effect.

14. Contact

Questions about these terms or about Strado generally can be sent through our contact form. Formal or legal notices should be directed to:

All other correspondence can be mailed to:

We encourage operators with specific legal concerns to consult their own counsel prior to using Strado.